Sunday, 20 March 2011

Research into Magazine Institutions

IPC Media Music magazines are dedicated to music and music cultures featuring many different famous musicians, but also new musicians that specialize in certain types of music. In the majority the music magazines focus on one genre although as well they do focus on the closest other music to this genre which they also include features, up and coming and profiles on artists. For example if they choose Rihanna she could be represented in a pop or an R&B magazine so she would span across two different genres. Also each of the different genres of music attracts certain types of audiences. The magazines need to relate to the target audience and this also relates to the whole content and style of the magazine as well. It might as well have an age difference for their audience from Teenagers through to mid-twenties and also by gender so this is often a very difficult for magazines to appeal to their entire readership with exactly what they want to appear and feature within the publications. More and more the music magazines are featured heavily on-line and through different digital and social media channels as well, as their target audience are now choosing multi-media channels to access information.

The four main magazine institutions are: BBC - Emap – IPC Media - Bauer

IPC Media

IPC Media is one of the leading of both consumer magazine and digital publishers in the United Kingdom. It was formed in 1963 as International Publishing Company and currently produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults –their websites collectively reach over 14 million users every month.IPC is owned by Time Inc, the publishing company of Time Warner Inc.
The company has many sub-brands within their portfolio such as: IPC Media Connect, Market Force, Southbank, Ignite, and TX.
The iconic music magazine brand that IPC Media is well known for is New Musical Express (NME) which was first published in March 1952 and will be celebrating 50 years in the music industry in 2012. It was the very first British paper to include a singles chart. Their genre is advertised as rock which would therefore attract a wide audience of both mixed age, gender and target groups such as rockers, punks, and new age groups. The types of musicians they include are Kings of Leon, The Killers, Arcade Fire and Artic Monkeys. NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.

BBC
BBC magazine is the magazine publishing arm of the BBC worldwide. BBC provides a varied and wide range of magazines that target many different audiences. They focus their magazines on music, gardening, children’s popular TV programmes, cooking, cars and astrology.
The music magazines that the BBC has published include:
Its Hot - Top of The Pops - Classical Music Magazine
The BBC publishes many different genres of magazines as well as major websites through their digital channels as well. There are only a few magazines that are of the same genre. Top of the Pops attracts age ranges from 11 up to 15 years due to the content, music articles such as ‘Glee’ and ‘X Factor’. TOTP – affectionately known was launched in February 1995 and is released in magazine style monthly, but now has a new website which is updated every day with new ‘Today’s News’ section and new features. The magazine concentrates on chart music and features and focuses more on the commercial groups. It was closely linked to the TV show ‘Top of The Pops’ which was all about the music that was currently in the charts and everyone who is into the chart music and that culture. The magazine and the website also feature interactive articles and competitions to win musical related prizes, posters and pop memorabilia of star personas.
Emap
Emap specializes predominately in the ‘b2b’ (business to business) publishing space. It has specific publications for each genre and in general these are quite different and contain specific content relating to an industry such as nursing, retail and media. This attracts a very wide audience which is attracted through magazines and on-line versions including rss feeds on breaking news within the industry publications.
Emap was established and founded in 1947 and has its Headquarters near Camden in London. The name Emap originates from East Midland Allied Press.

Smash Hits is Emap’s music magazine. It is primarily focused on pop music, and aimed at children and younger teenagers as its content is a mixture of very young pop musical groups, personas as well as content which isn’t of a mature nature. It was published in the United Kingdom by Emap and ran from 1978 to 2006 and was bi-weekly. It featured pop music artists, gossip and fashion that attracted young girls who liked listening to current music. Smash Hits and Top of the Pops were rival magazines trying to compete for higher market share at the same defined audience.

Bauer
ThroughBauer Publishing Group own Bauer Media its publishing company;it is Europe’s largest privately owned publishing group. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries. They also feature heavily online, TV and a wide range of radio stations.

Bauer Media is a multi-media platform UK based media group. The group consists of many sub-brands and companies mainly around two groups – Magazines and Radio – this is widely recognised and being innovative and industry leaders, which is reflected in many awards and accolades they have won within the industry.

On average over 12.4 million people listen to a Bauer media radio station. It owns the number one and four top commercial radio stations in London. Kiss is one of their prestigious radio stations which attracts and is targeted at the young dance audience.

The music magazines that they publish are Kerrang – this name is a word of onomat opoeia as it is represented to sound like a power chord on an electric guitar. The other publication they also publish is Mojo Magazine, which is also a multi-channel publication.
The research that I have carried out has helped me underdstand the different magazine constutuions and also understand how magazine isntitutuions function.

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