Thursday, 17 March 2011

Audience Research Questionnaire Results Analysed

I recently carried out a audience questionnaire which helped me find out information that i needed to know to help me plan what I’m going to put in my magazine.
The main piece of information that I found out from this questionnaire is that the main genre that most people liked was the Indie Genre. I found this out in the question about genre, 3 people said they’re favourite is indie and although 3 people also said that R & B is their favourite genre. However because NME magazine was the most popular music magazine that people bought that meant that more people are interested in the Indie genre. From these results I have decided that my magazine will be around the indie music genre.
Another thing I found out was that many people don’t like to spend money on magazines and music. I found this out because although the majority of the people that I asked are employed, they still don’t want to spend their money where it’s not necessary. So in my magazine I will make my first issue a special discounted price and put money off coupons in each magazine for the next issue. This will help encourage the reader to buy the next issue. I will also feature some sources to where the reader can get free music downloads; this will also encourage the reader to buy the magazine.
I also found out the majority of teenagers spend most of their time whilst their at home on the internet. The most visited website by teenagers is Facebook so I’m going to put that the magazine has a Facebook page, this will promote the magazine more and make the magazine look cooler to the readers.
Many of the people I asked said that they would buy the magazine if they got free gig tickets, and I asked what festivals they would be attending this year. From these results i have decided that I will feature discount codes to many of the festivals that the readers are going to because they are expensive and many people would be interested in buying a magazine if they could get a discount code.
From these results it’s helped me a lot by seeing what will help me boost magazine sales and also give what the reader wants. I will defiantly consider these points when I’m planning my magazine.

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